Marketing is one of the most important fields and practices that you can get to know right now. Anytime you are able to draw people in and explain to them what you do, you'll stand a chance of growing your company's revenue. Even though YouTube is getting huge viewership, social media has become a natural part of life and search engine optimization (SEO) is a great equalizer for a lot of companies, you can still get great results with TV advertising.
In fact, despite these advancements, TV ads are still popular. Spending for TV advertising is on the rise, having grown to about $3.5 billion in recent years. Here are a few of the points you should know about TV ads.
Figure out if TV advertising is what you need for your goals and objectives
First and foremost, you need to determine if TV advertising is right for you. Think about what goals you're trying to accomplish and which audience you want to hit. Viewership is still very high for primetime TV, as it recently averaged about 30 million viewers.
Getting a TV ad is an excellent idea if you want to create an impact, get your message across clearly and draw from a large pool of viewers. TV ads bring in a greater than 70 percent return on investment (ROI) when executed properly.
Put together an advertisement that'll give you results
Make your message clear and have a quality script that gets the message across. You'll also want to work with an agency and producer that are skillful. They'll have both the artistic eye to create what you need and the marketing sense to know what metrics need to be hit.
What's more, these professionals will have the right equipment to shoot a high-quality ad that creates an impression. When you shoot in 4k, you'll appreciate the benefit of keeping resolution when you zoom and when people watch it on many different devices.
Be sure that you also look for help from a few different ad agencies like NYI - New York Interconnect so that you can feel them out and also get different price estimates. You might pay between about $90 and $2,500 for a typical TV spot, while advertisements during huge events like the Super Bowl can cost a few million. Have your budget in place and don't overspend it if possible.
These tips will help you create winning TV advertisements that will make a difference for you.