3 Tips For Designing Focus Groups

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Focus groups are an invaluable way of collecting information for market research. Unfortunately, they are underutilized, often due to the expense of hosting the study and difficulties coordinating groups of people. There are ways to design focus groups to help you achieve your data collection goals. Schedule Multiple Sessions You need to be cognizant of your scheduling for focus groups, because you want a better mix of participants. Try to have multiple, smaller sessions that include daytime, night, and weekend scheduling.…

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