3 Benefits Of Segmentation In Direct Marketing Campaigns

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Segmentation is an important, but frequently overlooked part of direct marketing. You will need to capture additional information from your audience and spend more time creating different information for each segment. The extra effort involved in fine-tuning your marketing strategy can help your messages fall into the right hands. Less Audience Annoyance In the digital age, much of direct marketing focuses on email and text campaigns. Unfortunately, these forms of marketing are notorious for being frustrating to audiences because they are often used improperly.…

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Why You Should Consider Buying Promotional And Executive Pens

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If you run a business or have your own brand, then you are probably looking for ways to increase brand recognition and encourage employee loyalty. One such tool that you can use to kill both birds with one stone is the simple pen. Promotional and executive pens are both great choices if you want simple, yet elegant solutions. What are promotional pens? Simply put, these are branded pens that you can distribute frequently to potential customers.…

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4 Facets To A Great College Marketing Campaign

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As a higher-up at a college or university, you are heavily invested in how your school is seen by the public. After all, a great image attracts more new incoming Freshmen and raises money from donors and alumni. If your college is too small to warrant a full marketing group, or you simply need the help from a professional firm, you can outsource your marketing campaign to companies that specialize in marketing for colleges and universities.…

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