If you have a local business and have begun to notice a decline in revenue, then it might be time to consider some innovative ways to promote your business. One of the key components of running a successful local business is to have the correct marketing plan. It is not simply enough to provide a quality service, you need to reach out to potential customers through marketing and make sure that they are aware of your business. Here are a few interesting methods to try.
Reach Out To Local Media for Profiles
It is very helpful to reach out to local media outlets and try and get them to produce a profile of your business. If your area has a local television channel or newspaper, these should be the first places you approach. You can try and market yourself and your business as an expert and commentate on a seasonal topic that their reporters might be covering. If your area does not have a local television satiation or newspaper, then you can certainly find local online websites that cover the community.
Sponsor Local Events
Another innovative way to market your local business is to sponsor a local event. You might pick a softball team or sponsor a short marathon. Not only will sponsoring these local events engender goodwill in the community and among the participants, but you will be able to have signs or banners posted which will bring awareness to your business. If there are no large events upcoming where you will have the opportunity to provide sponsorship, you can always approach local schools and see if they are in need of someone sponsoring the athletic teams or other extracurricular events.
Hire A Video Production Crew To Create Marketing Materials
Finally, one of the most innovative ways to market your business is to hire a video production crew and have them create short, slick video promos for your business. You can use these videos for local commercials, or you can host them online on your business's website. A video showcasing your business is highly visual and will be able to communicate all of the benefits that your company can provide.
A good video production firm will be able to assist you with scripting the short commercial, as well as provide all of the lighting and set assistance with the actual production. They will also be able to offer a variety of budget options for smaller, digital commercials useful for a website, as well as larger budget commercials for television. You'll just need to find someone who provides video production in your area.