Obviously, if you have started a new business, you need customers in order to succeed, to make money so that your business can go forward. Even if your business is an established one, you might be looking for new ways to promote it. From brain storming with your co-workers, family members and trusted friends to using a small business animated whiteboard video maker, here are some ideas that might help you as you promote your business in a new way.…
Uniforms offer a host of benefits for casual dining establishments. They make it easier for customers to locate staff, and they add an extra bit of professionalism to your workplace. If you are looking for uniform options you can use to improve your brand, here are a few corporate apparel ideas to consider.
Customized Polo Shirts
Polo shirts offer universal appeal, as they offer a casual look while giving you a range of color options to choose from.…
Focus groups are an invaluable way of collecting information for market research. Unfortunately, they are underutilized, often due to the expense of hosting the study and difficulties coordinating groups of people. There are ways to design focus groups to help you achieve your data collection goals.
Schedule Multiple Sessions
You need to be cognizant of your scheduling for focus groups, because you want a better mix of participants. Try to have multiple, smaller sessions that include daytime, night, and weekend scheduling.…
Nothing is more frustrating for a small business owner than to realize that the first thing that pops up whenever you search a website like Yelp or Google for your business is a negative customer review. These reviews carry a ton of weight with potential customers and can seriously impact your bottom line. Businesses that handle negative reviews poorly can become hated on social media and can experience outright boycotts that drive them to failure.…
Hosting a grand opening for your business can be a great way to build a buzz and get people excited about your new company. One key to throwing a successful event is to convince your clients and potential business contacts to attend. Here are just a few ways you can entice people to come to your grand opening event.
Send Gift Baskets
Instead of just sending a paper invitation, give your potential guests a way to remember you and your event with a gift basket.…
If you want to purchase a camera that is easy to use, you are going to want to purchase a point and shoot camera. These cameras are great for beginners or people who only take photographs on a casual basis because all you have to do in order to get a picture is point the camera in the direction of the subject, hold down the button on the camera, and take the picture.…
The United States is known for being a melting pot of culture, and food is far from exempt from culture. American cuisine is known for its utility and combination of a variety of different stock and flavor. Throughout the course of this brief article, you will learn about just a few dishes that are as American as apple pie – except for, you guessed it, apple pie.
Key Lime Pie…
If you have a small business, you most likely wish to have an abundance of customers to make the money you need to live and prosper. One way your business can gain additional customers is via the use of social media websites online. For those without much knowledge in the use of these sites, the entire prospect in how they work can be a bit overwhelming. Here are some tips you can use to have your social media account work for you to gain additional customers via the content you provide to them.…
Segmentation is an important, but frequently overlooked part of direct marketing. You will need to capture additional information from your audience and spend more time creating different information for each segment. The extra effort involved in fine-tuning your marketing strategy can help your messages fall into the right hands.
Less Audience Annoyance
In the digital age, much of direct marketing focuses on email and text campaigns. Unfortunately, these forms of marketing are notorious for being frustrating to audiences because they are often used improperly.…
If you run a business or have your own brand, then you are probably looking for ways to increase brand recognition and encourage employee loyalty. One such tool that you can use to kill both birds with one stone is the simple pen. Promotional and executive pens are both great choices if you want simple, yet elegant solutions.
What are promotional pens?
Simply put, these are branded pens that you can distribute frequently to potential customers.…
